Hardware
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| RFP: Hallmark Seeks Partners for High Quality Video Platforms |
| by David Zhou |
Opportunity
Hallmark is open to partnerships, licensing, supply, and co-branding to enable extension of video products.
Timeline
Phase 1 - Enable new products for 2010 and 2011 launch
Phase 2 - Further joint development to drive both reduced cost on existing product platforms, and enabling increased funcationlity for new products
Financials
Phase 1 - Up to $250,000 for enabling rapid ramp-up
commericialization to estimated volumes of 2.5 to 5 million units/year
Details
Hallmark is interested in various innovative video and audio technologies to advance the way people express themselves.
Consumers love the idea of communicating various social events and memories using video, especially for sending personalized messages.
Hallmark envisions coupling its strength in creative platforms and product development with a partner's strength in audio/video technology at economies of scale.
Signficant consume research by Hallmark has identified key characteristics of interest for new applications containing high quality video:
2.4" minimum screen size
320x240 pixels minimum resolution
Video in range of 15-24 frames/sec
30-60 seconds of content
Video which can be mass downloaded during production
Simple button controls for play
Durable
Possible Apporaches
LCD
LED
Organic Light Emitting Diodes (OLED)
Printed Electronics
Paper printed display technologies
Elcectronic paper displays
For more information about the RFP, please contact us.
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| Question last updated on December 02, 2009, 03:45 AM |
| Total views: 3450 |
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