Hardware | Reader
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| Electronic Shelf Labeling System 2011 |
| by kessy tan |
SurPrice is the electronic shelf labeling system designed and developed by BISA. With auto price display via LCD instead of traditional paper, SurPrice is more environment-friendly, cost-efficient, time-saving, it distinctly reduces labor cost and errors. Especially, the system will efficiently optimize the retailers’ pricing strategy.
Frequent Asked Questions
What is ESL?
ESL, Electronic Shelf Label, is a system used by retailers for displaying price
and promotion information on shelves.
Why ESL?
Trucks of paper, barrels of ink, hard working & hurry-scurry when promotion,
wrong prices hanging on shelves…...
ESL solves all these problems, automating the price change process
enhances in-store merchandising and store compliance. These features add
up to increased sales and reduced overall operational costs.
Why ESL today?
Is ESL expensive? The biggest question mark.
Yes! it was expensive in the old days, that’s why we hadn’t seen ESL in most
supermarkets & shopping malls.
Then what had happened?
Technology goes at tremendous paces. Today, the cost of ESL is good enough
comparing with paper labels, it’s just the time for retailers to equip their
supermarkets with ESL system.
Why 2.4GHz band?
We choose 2.4GHz band for its two-way communication function.
We can see our competitors choose 38.4KHz or125 KHz for ESL radio frequency, and the transmitter in this band has a 100m plus coverage and even transmit signal via metal. But it is very expensive, up to ten thousand dollars. And it just in one-way communication, that mean even you pay for the expensive machine you still can not get an absolutely secure and error-free system, The Master Reader with 2.4GHz band can cover up to 30-50 meter, even you have to install more master readers with this band in the same store than using lower frequency, it still secure and cheap.
Why two-way communication is superior?
It is better and safer!
Compared with the one-way communication, the label in two-way communication will return a signal on whether the price has been changed successful or not. Moreover, the label can integrate storage-check button and display the voltage of the label, which are impossible for a single channel.
How about the anti-theft?
We offer dual anti-theft insurance, with the specially designed rail in SurPrice mounting accessories family, it is impossible for a theft to unfix the label from the shelf unless using a special magnetic lock remover，there are also a cheaper mounting method for option by directly stick the price label to the shelf. Besides, to integrate EAS function in the price label, it can share the existing EAS system.
Key Features
● Changing thousands of price labels just in seconds
● Price label, real time visible
● Optimize your price management
● Customer satisfaction and staff satisfaction
● Master reader powered over Ethernet
● Low power consumption and ultra long average life time up to 5 years
● POS, ESL, inquiry terminal and control center share the same database
Hong Kong Office
Unit 2-4, 11/F, Trans Asia Centre, 18 Kin Hong Street, Kwai Chung, Hong Kong
Tel : (852) 2423 0600 Fax: (852) 2423 0148
Shenzhen Office
4/F, Shekou Building, Shekou Xinjie Road, Nanshan District, Shenzhen, China
Tel: +86 755 2688 0962 Fax:+86 755 2688 0778
Email:kessyctan@bisa.com.hk Website: www.bisa.com.hk
Skype: bisakessyctan |
| Question last updated on May 03, 2011, 08:17 AM |
| Total views: 2254 |
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