SkyeTek, Inc., the leading provider of embedded RFID reader technology, announced the creation of its sales headquarters in Amsterdam, The Netherlands, responsible for covering Europe, the Middle East, and Africa (EMEA). Over the past few months, SkyeTek has announced the availability of two globally compliant reader modules - the M9 UHF SkyeModule and the M2 HF SkyeModule. As a result, the company's sales in Europe and Asia-Pacific have more than doubled for the second consecutive year, marking the emergence of overseas markets as significant growth areas for SkyeTek.
SkyeTek's first channel partner in Europe is Meshed Systems, a leading RFID solutions provider based in Munich, Germany. Meshed has been a SkyeTek value added reseller (VAR) for several quarters and will continue to cover Germany, Austria, and Switzerland under the purview of SkyeTek's EMEA sales organization.
"Meshed Systems focuses exclusively on RFID and deals with sophisticated customers in both HF and UHF applications," stated Michael E. Wernle, President of Meshed Systems. "Consequently, we require a robust, ETSI compliant product line that allows us to offer our customers the best value proposition for their unique application, regardless of frequency, protocol, or tag. We chose SkyeTek's Advanced Universal Reader Architecture (AURA) because it gives our customers a robust reader platform with an attractive ROI while allowing us to focus our sales and support efforts around one platform."
Mark Troyer, Sales Director, will head up SkyeTek's EMEA sales operations as the company looks to expand its footprint across Europe and beyond. Troyer joins SkyeTek from Jabber where he led the expansion of European sales channels for Jabber's enterprise instant messaging platform. He has also held several executive sales and marketing positions at Lucent, Network Associates, Novell, and Sun Microsystems. Troyer earned an MBA from the American Graduate School of International Management (ie, Thunderbird) and a dual degree, BS in Computer Science and BA in French, from the University of Colorado, Boulder.
"Europe has been a significant growth region for us and projects to be a very large RFID reader market driven by embedded applications in anti-counterfeiting, smartcard payments, and item-level inventory management," said Chris R. Turner, EVP of Sales and Business Development, SkyeTek. "Mark has a long and very successful track record of growing European sales channels for technology-based companies. We are very fortunate to have a seasoned sales executive at the helm of our expansion in EMEA."
SkyeTek offers its technology to OEMs, systems integrators, and distributors as reader modules (which come with ReaderWare included) or ReaderWare software licenses. Licensing provides customers with access to ReaderDNA reference designs, allowing them to integrate the technology directly into their product design and realize 40 to 70 percent cost savings versus a typical reader module.
About SkyeTek, Inc.
SkyeTek, Inc. develops reader technology that enables the pervasive adoption of RFID as an embedded feature in existing products. Customers use SkyeTek's technology to create new applications for their product lines in areas such as anti-counterfeiting, configuration management, consumables authentication, item-level inventory, patient safety, patron management, contactless payment, and mobile data collection. SkyeTek specifically designed AURA to serve as the multi-frequency, universal reader architecture for embedded RFID applications. AURA's common architecture disaggregates the RFID reader into a ReaderWare software layer, optimized for broad tag support, reader intelligence and easy application integration, and ReaderDNA hardware reference designs, crafted to optimize read range / performance while exploiting Moore's Law for gains in cost, space, and power efficiency. SkyeTek offers its AURA-based products as either a SkyeModule or ReaderWare license, which comes with access to ReaderDNA. Customers using SkyeTek represent numerous vertical markets and range from mid-market companies to Fortune 500 corporations. Based in Westminster, Colorado, USA, SkyeTek sells exclusively through OEMs, systems integrators, and distributors. For more information about SkyeTek, visit www.skyetek.com or call 720-565-0441.