[04/13/09]
BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, has relocated their Global Headquarters to Hebron, KY. BlueStar's new facilities are located at 3345 Point Pleasant, Hebron, KY, just 3 miles from the Cincinnati/Northern Kentucky International Airport. "BlueStar's relocation has been seamless and was executed successfully with zero disruption in operations," says Mark Fraker, BlueStar's Vice President of Marketing. "Not only have we expanded our infrastructure with a state-of-the-art distribution center, we have established a new corporate office to facilitate our rapid global expansion," Fraker continued.
BlueStar's new facility is considered an important accomplishment in global distribution, professional services, and environmental awareness. The facility showcases a warehouse and distribution center with the capability for future expansion, and a global training center using the latest wireless access ports with hardware and software from Motorola. With the new facilities BlueStar expanded its recycling of waste to 70% and installed energy efficient motion sensor lighting in the warehouse. With the assistance of Elo TouchSystems, UnyTouch Manufacturing, and Hewlett Packard, BlueStar has embraced "place-based media" and "narrowcasting" digital solutions throughout the building for educational, promotional, and customer support purposes. Zebra Technologies was instrumental in establishing new wireless close-proximity security systems for the warehouse and offices.
BlueStar's Value Added Resellers will benefit from greater efficiency through BlueStar's use of Datalogic high-speed, in-line scanners which dispatch shipments at a higher volume and increase BlueStar's accuracy to 100% on carrier compliance. As well, VARs will profit from the use of software which sends electronic notifications to warehouse and distribution management allowing them to actualize preemptive and proactive shipping solutions. Furthermore, BlueStar is stimulating reseller entitlement to operate internationally through reducing or eliminating tariff, duty, and tax by shipping globally from BlueStar's regional distribution centers in Canada, Latin America, and Europe.
The new Global Headquarters empowers resellers to employ more of BlueStar's added values including innovative industry trainings, pre- and post-technical support, and customizable marketing programs. The global training center is capable of hosting multiple training venues simultaneously including marketing/business development workshops, product education, and solution bundling with best of breed software and hardware applications. To meet increasing reseller demand for custom integration and support, BlueStar expanded its integration and repair center as well as the customer support and call center to continue to deliver the most advanced level of RFID, POS, AIDC, and Mobility services in our industry. "BlueStar's relocation to a Global Headquarters of this magnitude is emblematic of our character and direction in the present and future global solutions-based distribution market," summarized Steve Cuntz, BlueStar's Chief Executive Officer.
About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, RFID, and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to www.bluestarinc.com.
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