[07/21/10]
Applied DNA Sciences, Inc., a provider of DNA-based security solutions, announced that it will be supplying its SigNature DNA markers to H.W. Sands Corp. which has signed an exclusive agreement to mark custom poker chips and playing cards for a leading importer and manufacturer of these products - Palm Gaming International ("PGI") of Daytona Beach, Florida. The initial purchase order has been received.
"We are very excited to launch this so quickly after beginning to work with APDN," stated Jeffrey Strahl, Vice President, H.W. Sands Security; the security division of H.W. Sands Corp. "We are optimistic that PGI will achieve the sales goals necessary to maintain exclusivity."
PGI has substantial output capacity for ceramic chips and clay inlay chips. By integrating DNA with preproduction raw materials, PGI can provide its clients with the highest security to protect gaming chips. PGI plans the integration of DNA into other gaming products, like playing cards and dice.
Joseph Daley, VP of PGI comments, "We elevate the security and control of our entire gaming suite of products with the integration of BioSecure DNA. Every casino can benefit from a security system that cannot be counterfeited."
Casinos take elaborate security measures to protect casino chips. Despite these efforts, counterfeit chips have been used to defraud casinos recently from Las Vegas to Macau, cheating small casinos and even gaming mogul, Steve Wynn. In order to prevent counterfeit chips from infiltrating their establishments, casinos employ various security measures on their chips. Recently, casinos have begun to use advanced technologies like RFID to protect their chips and prevent counterfeit chips from entering their playing arena. However, these technologies are not as secure as DNA, with many examples of RFIDs being copied, sometimes within hours of their introduction. SigNature DNA cannot be copied or reverse engineered, offering a forensic product to deter counterfeiters.
"Our experience with protecting cash and valuables in transit, translates perfectly to poker chips. When the chips are down, you can absolutely count on DNA to prevent fraud and recover losses," commented James A. Hayward, CEO of APDN.
About H.W. Sands
Established in 1983, H.W. Sands Corp. provides research, development and commercialization of high-value, custom and commercial dyes, chemicals and corollary products that support customers' product differentiation, thereby increasing brand value and overall profitability. H.W. Sands Corp. is headquartered in Jupiter, Florida and for more information, visit www.hwsands.com.
About APDN
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. APDN also provides BioMaterial GenoTyping by detecting genomic DNA in natural materials to authenticate finished products. Both technologies protect brands and products in a wide range of industries and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to (www.adnas.com).
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