BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology solutions, announced that it has entered into a North American distribution agreement with Intermec, manufacturer of rugged mobile computing and data collection systems, bar code printers, labels media and RFID products. The Intermec product line at BlueStar is available to resellers in the US and Canada, as of October 1, 2010.
"The addition of BlueStar will help Intermec increase market share and accelerate growth for new resellers," said Scott Anderson, Intermec vice president of global channels. "Intermec's deep industry knowledge, strong sales support and compelling PartnerNet program features should be attractive to resellers looking to achieve greater results."
BlueStar will market the Intermec PartnerNet program through its North American FUSION program. Some select Intermec products will also be available through BlueStar's In-a-Box Solutions Series, which delivers hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals that BlueStar serves.
"BlueStar is proud to deepen the level of partnership with Intermec," said Steve Cuntz, president of BlueStar. "By offering Intermec's seamlessly integrated solution portfolio, in partnership with BlueStar's FUSION end-user demand generation program, our channel will be enabled to make a substantial impact for our respective customers."
"Expanding Intermec into North America is a natural progression in delivering comprehensive solutions that will assist our reseller base in securing new incremental business," said Mark Fraker, vice president of marketing at BlueStar. "Intermec's product line up is feature and function rich for both printing and hand-held terminals, which will provide our resellers even more customizable solutions for mobility, ADC and RFID applications."
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information about BlueStar value-adds for VARS and independent software developers, please visit www.bluestarinc.com.
Intermec Inc. develops and integrates products, services and technologies that identify, track and manage supply chain assets and information. Core technologies include rugged mobile computing and data collection systems, bar code printers, label media, and RFID. The company's products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. For more information about Intermec, visit www.intermec.com.