AdvanIDe, a leading silicon distributor of components for RFID transponders, chip cards and RFID readers and terminals, announced that the company has opened a sales office in Montevideo, Uruguay, to provide dedicated regional customer support throughout South America. The company now has 10 sales offices, worldwide, that provide leading manufacturers with an independent source for product components, including bare silicon, chips, smart card modules and RFID reader ICs from leading silicon suppliers.
AdvanIDe's new South American office is led by Alejandro Placitelli, Sales Manager, Latin America. The company has similar capabilities and customer support offerings at sales offices in China (Beijing and Shenzhen), Germany, India, Japan, Korea, Singapore, Taiwan, and the U.S.
"Alejandro has more than 11 years of experience in managing and developing international business in this region's ID market segments, which gives him every advantage that is required to grow our business in Latin America," said Ken Hutchins, Regional Sales Director - Americas for AdvanIDe. "Along with a strong and successful history negotiating government contracts in South America, Alejandro's many years of channel development experience give him the network and contacts that are so important to our joint success."
AdvanIDe - Advanced ID Electronics - is one of the leading silicon distributors focused on components for RFID transponders, chip cards and RFID readers and terminals. AdvanIDe has developed an optimized semiconductor supply chain that enables the company to guarantee manufacturers of smart cards, RFID transponders and readers the most efficient access to the latest semiconductors. AdvanIDe is an ASSA ABLOY Group brand. ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience.