[09/13/11]
Confidex Ltd. (Confidex) continues its geographic expansion by establishing a team in S?o Paulo to better serve its growing customer and partner base in Latin America.
Confidex, the leader for RFID technology having market leadership for industrial RFID tag and ticket solutions worldwide, completes a further step in its global expansion. The company has opened an office in Brazil in order to be closer to the Latin American market. In Latin America, Confidex has already built up an extensive partner network and is engaged with key players in the industry to provide solutions for large deployments across the continent. Many of these markets are actively applying RFID solutions in both industry- and government-driven initiatives to improve efficiency, security and to optimize transactional activity.
To better serve its partners and the increasing number and size of project opportunities in Latin America, Confidex has established an office in S?o Paulo, Brazil. This office will be led by its new General Manager, Latin America, Alexander Dannias. Mr. Dannias has vast experience in business development, management and operations in Latin America, with particular focus on technology in both software and hardware. Mr. Dannias also has a background in leading the expansion of multi-national companies across Latin America. "I believe Confidex is uniquely positioned through its combination of technology, product offering and operational model to reap the benefits of the rapid adoption of RFID and contactless ticketing in this market. I am very excited to join the team and to be able to contribute to Confidex's ambitious plans for the continent", said Dannias.
Confidex is based in Finland, the global forerunner country for wireless technologies with an excellent talent pool. Confidex centralizes its R&D activities in Finland and already has offices across Western Europe, the US, India and China. Cementing its presence in Latin America with this new office is one additional and natural step in its global expansion strategy.
"The development of our business in Latin America over the last 12 months has been impressive and we have made a strategic decision to place additional emphasis on addressing this rapidly expanding market for RFID tags and contactless ticketing solutions. We have no doubt that Latin America will represent an increasingly significant share of our business going forward," says Timo Lindstr?m, CEO of Confidex Group.
About Confidex Ltd
Confidex is the world's leading supplier of RFID tag solutions and services to make supply chains, transactions and authentication of goods and people more efficient and secure. With a global network of over 100 partners, Confidex serves customers representing a broad range of industries in Europe, the Americas and Asia. Among Confidex partners and customers the Company is known for its passion to excel. www.confidex.net
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