[06/25/12]
BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, and RFID technology solutions, and Psion , a global provider of mobile computing solutions, have announced a new distribution agreement for Mexico. This partnership enables BlueStar to expand its distribution of Psion's rugged handheld devices, vehicle mount computers and connectivity solutions to the Mexico market.
"This is a unique opportunity to join our enthusiastic young operation in M?xico with Psion a leading supplier of rugged handheld devices, to provide VARS with a world of innovative solutions for different verticals," said Luis Fernando Proa?o, Vice President and General Manager at BlueStar Latin America.
BlueStar provides bundled solutions with hardware, software and critical accessories under one SKU, with technology solutions across all of its targeted verticals including manufacturing, warehousing, transportation and distribution. Psion delivers modular and adaptable rugged handheld devices built around customer needs. The partnership brings together BlueStar's solutions-based model with Psion's open innovation strategy.
"The addition of Psion's rugged handhelds and the company's open innovation business model will allow us to provide our customers with new opportunities to grow their businesses," said Gabriel Leon, General Manager at BlueStar M?xico.
"Partners like BlueStar are a critical component of our open innovation philosophy because they enable us to broaden the reach of our rugged devices and services into new markets," said Mike Jachimiec, Vice President of Global Channels at Psion. "The extension of our partnership with BlueStar enables us to better service our channel partners in Mexico and provide more services and improved access to the latest devices from our Omnii platform."
About BLUESTAR
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at 1-800-354-9776 or visit www.bluestarinc.com.
About PSION
Psion plc is a pioneer in quality mobile handheld computers and their application in industrial markets around the world. We've innovated in the field of mobile computing since 1980, starting with the invention of the PDA, through to helping our global customers solve their business problems today. Our clients include Volkswagen, SNCF, RWE nPower, E.ON, BMW, Goodyear, Copenhagen Airports, BNSF and many others. Through our open innovation business model, we have the ability to work directly with our customers and partners to co-create new variants of our mobile hardware, software and services that meet the specific needs of the marketplace. This collaboration is made possible by our open innovation community site, www.ingenuityworking.com. Psion plc is a public company on the London Stock Exchange. It is headquartered in London with corporate offices located in Europe, North America, Asia, Latin America, Africa and the Middle East. For more information, visit: www.psion.com.
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